Exposure

I've learned a little about the PR and Community Relations profession in the few short months tht I;ve been practicing my trade. The most interesting though, relates to media/press releases and the use of them in local media. I have sent nearly 30 press/media releases in my three months on the job and nearly every single one has been used. What is more interesting than that though, is that most have been used verbatim. It leeds me to think that perhaps I have a good writing style that is appealing to the market, but to be honest, that couldn't be further from the truth. I think the real reason that our releases are used is because of the orginization that I work for and our reputation in the community, as well as the size of the community.

The city I live in is what could be considered a mid-sized, Eastern Ontario town and is a long way from a busstling Mecca for news. That being said reporters for the local media outlets are very much busy and need some help from time to time. Truth be told, our community members also like a little good news, and what is better than hearing successes from the Local Community College?

I really enjoy what I have been doing lately, not to the extent that I could continue doing it for a career, but it is a nice break. I also like seeing my by-line in the paper from time to time as well...

Cheers!
Lucy