$500 Million to AIDS Awareness

Gate Foundation donates $500 Million to AIDS

Who: Bill and Melinda Gates.
What: Bill Gates donates $500 million to Global AIDS Foundations
Where: Globally but specifically in Toronto for the International AIDS Conference.
When: August 13, 2006
Why: AIDS is a multi-national killer. The Gates Foundation is helping to raise awareness for the cause, and is to find a cure.
How: This is a case without resolve. There is only one end to the AIDS pandemic, a cure. Raising awareness for the cause is the best start that any fundraising organization could ask for, especially from such a high profile, third party endorser.


There is a media trend that revolves around the AIDS pandemic. AIDS has affected 40 million people world-wide and is only growing each day. Bill Gates is among the richest in the world, and as such has leverage in persuading more people to get involved. This is an initial step in getting more people involved. The AIDS Foundation is now represented by Gates and Bill Clinton. This was the largest AIDS convention to date which has brought in over 24 000 delegates and over 3000 journalists. I would say that the sheer number of journalists would make this a major PR issue.

Link to article:
http://www.cbsnews.com/stories/2006/08/13/health/main1890429.shtml