Myspace to Blogger!

Technology and youth, the rise of Blogs, social networks and Public Relations.

Who: All Marketers that focus on youth
What: Social Marketing and the growing trend towards it
When: November 2006
Where: North American urban areas, Marketing Magazine
Why: This case is important because there is a changing landscape for marketers and the PR practitioners.
How: There is no resolution for this case; it is the change that is being focused on.

This case is the trend for the future of Public Relations. There is a growing focus on social networks throughout North America. This shift from “real” life to a virtual world is stemmed from youth and technology. Youth are driving the future of marketing and PR, and social networks; such as Myspace and YouTube are the vehicle. This trend doesn’t fall into the established PR case ideology, but rather the possible future of PR and its audience. If PR practices also use vehicles like Myspace they will be able to grab a much larger audience. These avenues are with being explored by PR agencies, as marketers have already jumped on board. I feel that this case is valid because it explores the change in demographic reach. PR first explored the change from traditional marketing because the audience was growing cynical. This case is doing the same as PR when it was first pioneered, only in another realm