Wendy's is Kickin it Large!

Imagine kicking for $1 million Canadian. Actually, it's not that hard to imagine, if you're a patron of Wendy's. This year Wendy's Kick for a Million PR stunt was a major success. You see, Wendy's is a major sponsor of the CFL, also a large chain in Canada. wendy's was looking to gain some awareness and make one lucky person a millionaire in the process. Along with some minor prizes, Wendy's was offering $1 million to a randomly drawn contestent woh could kick a 50 yard field goal at half time of a live CFL game. The event brought in over 20000 entries from across Canada, audience numbers for the game were up 27%, and over $30 million of PR was generated. The hours and hours of negotiating, planning, logistics and prizing paid off when Wendy's won a Silver Medal in Marketing Mag's awards annual. Oh yeah, the contest provided a winner too, Brian Diesbourg was able to shoehorn one through the uprights. Wendy's PR department couldn't have asked for a better finish to their campaign.